Frame + Form

Marketing

A good image alone does not sell a flat. It takes a plan, a place online and posts that lead buyers there. We build this system around your project.

Who it is for
Property developers, planners, estate agents
Scope
individually or as a package
Duration
Per project or monthly
01 · Strategy
The plan
  • Who buys here?
  • What convinces?
  • Where do we reach buyers?

We define who your project speaks to and through which channels.

02 · Platformam-seeanger.deOpen example ↗Example of a project website: house, flats, floor plans, tour, contact

One place online for the whole project: house, flats, tour, prices and enquiry.

03 · Content
Brochure page with exterior view

Reels, posts and the property brochure draw attention. Link and QR code lead to the platform.

ResultEnquiry about flat 6Viewing requested, via the project website

The system in 24 seconds

Plan, platform, content, enquiry: the film shows how the parts fit together and what comes out at the end.

From the first plan to the sold flat

We support a building project as a whole. It starts with the planning and a 3D model. From that come images, floor plans, tour and film, and from those the property brochure and project website. At the end, content for your channels makes sure prospective buyers find the project.

You can commission each step individually. Together they make one presence in which everything fits.

01PlanningDesign, plans, building regulations
02Modeltrue to scale in 3D
03Imagesexterior, interior, floor plans
04Tour and filmwalkable and moving
05Property brochure and websitewith QR code to the project
06MarketingContent, channels, enquiries

Sales platform and client portal

The sales platform shows your project interactively: house, flats, availability, tour, finishes, price. It replaces the stack of PDF, price list and site plan with one link.

The client portal gathers all visualisations, films and documents for your firm in one place, in your brand's look. Open sample sales platform

Brand identity and content system

For planning offices and property developers we develop the brand identity: colours, typefaces, imagery, templates. On top of this sits a content system that sets what appears when and where the material comes from.

Every project provides material for weeks: visualisations, before/after reels, floor plans, construction progress. We prepare it and put it up for approval.

Before and afterPlot, shell, finished house
House reelFly-around and interiors
Explainer seriesThe plan becomes an image

Getting found

Anyone searching Google for a planner or property developer in their region should find you. We put your website, business profile and content in order: clear service pages, clean technology, real projects.

Your benefit

One contact person

Instead of managing a planner, rendering studio, graphic designer and web agency separately.

One brand look

Image, property brochure, website and posts share one consistent look.

Always up to date

Sales status and content stay up to date until the last flat is sold.

Quote

Complete project development

Images, floor plans, property brochure, project website with tour, film

Brand system

Colours, type, visual language, templates, one-off

Content editorial

Posts and reels, monthly, cancellable

The price depends on the scope. You get your quote within one working day.

Request a quote

Questions

What is a sales platform for property?

A website for a single building project, where buyers see the house, filter flats, check the sales status and walk through the rooms in a 360° tour.

Does Frame + Form also handle posting on Instagram?

Yes, if you wish. No post goes out without your approval.

Is this possible without an ongoing contract?

Yes. The platform and brand identity are one-off projects, the editorial work runs monthly and can be cancelled.

Discuss a project?

Enquire about a project